To minimize something means to make it as small as possible.
But that’s not what you really want to do with your business.
To minimalize something, on the other hand, when used in the context of, say, minimalist living, means to simplify, to get rid of the possessions and time commitments that aren’t enriching your life, instead focusing on those that are.
A lot of people are interested in minimalist living right now, and my goal with this project is to apply those values to our businesses, too.
So to me, minimalist business means to get rid of the possessions and time commitments that aren’t enriching your business, instead focusing on those that are.