Let’s say you provide some type of service for people – like design, writing, coaching or consulting.
Wouldn’t it be great if you could wake up every morning, spend a few hours serving clients, spend another hour sending out emails to potential clients, and then take the rest of the day to live your life before it’s all over?
Guess what, you CAN!
Doing more tasks doesn’t necessarily make you more successful.
Being all over social media and blogging can be great for some businesses and a waste of time for others.
As I discussed in Part 1, what’s most important is to do fewer tasks, focusing only on the intersection of tasks that make you money and bring you enjoyment/fulfillment.
Here are some examples.
On your content creation day, whether that’s every day or every two weeks, do one of the following.
Love podcasts and social media?
- Content. Record a podcast, edit and post it to your website/itunes.
- Promote. Promote it on facebook and then spend some time networking there, in groups and 1 on 1.
- Sell. If someone has a problem you can solve, solve it for them and make sure they have an opportunity to find the thing you sell that solves their problem even better.
Love video and talking to people?
- Content. Shoot a video, edit and post it to your website/youtube.
- Promote. Go to a couple of local, relevant events where you can meet people, listen to their challenges, provide them with some value, and casually mention the video you shot today.
- Sell. If they have a problem you can solve with a previous video you’ve shot or the service you provide, tell them how you can solve it.
Love writing and spending time a lot of time alone?
- Content. Write a blog post, edit and post it to your website.
- Promote. Write a guest post for another site that links back to your post.
- Sell. Have an online course for sale that helps people with X.
Love drawing and not so big on hanging with people?
- Content. Draw an infographic and post it on your website/pinterest.
- Promote. Promote it with Google Adwords.
- Sell. Have a book for sale that helps people with Y.
If you want, you can write a blog post, turn it into a podcast, video and infographic, post it on 5 social media sites, guest post on 3 sites pointing back to it, drive Adwords traffic to it and go to out that evening to a local event where you give a little talk and/or network.
There’s nothing wrong with that approach IF it’s what gets you excited. Perhaps it’s actually easier for you to turn a blog post into a podcast and video rather than coming up with a whole new blog post each content creation day. Perhaps that is minimalist for you.
But usually, doing fewer tasks – better – means increased profit and decreased overwhelm.
I’m not here to tell you exactly how to be a minimalist – I’m here to give you permission to not do any social media or networking if you don’t want to, to not do any writing if you don’t want to, even to not have a website if you don’t want to.
Focus on the things you enjoy and are good at and you’ll succeed more quickly.
You do probably have to promote yourself in some way, which is uncomfortable for many of us, but at least you can find the way that fits best for you.
In the next lesson, I’ll share how to get rid of the most common distractions that stop us from minimalizing our businesses.